{"id":1732,"date":"2024-07-09T17:57:47","date_gmt":"2024-07-09T17:57:47","guid":{"rendered":"http:\/\/www.hendrikjanhunneman.nl\/?post_type=project&p=1732"},"modified":"2025-03-12T15:46:05","modified_gmt":"2025-03-12T15:46:05","slug":"mild-as-may","status":"publish","type":"project","link":"https:\/\/www.hendrikjanhunneman.nl\/?project=mild-as-may","title":{"rendered":"Mild as May"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Project Gallery” _builder_version=”4.25.1″ _module_preset=”default” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.1″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][dnxte_coverflowslider_parent dnxte_coverflow_autoplay_show_hide=”off” dnxte_coverflow_loop=”on” dnxte_coverflow_centered_slides=”on” dnxte_coverflow_mousewheel_enable=”off” dnxte_coverflow_speed=”1″ dnxte_coverflow_arrows=”on” dnxte_coverflow_breakpoint_desktop=”1″ dnxte_coverflow_arrow_color=”#000000″ dnxte_coverflow_arrow_background_color=”RGBA(255,255,255,0)” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ border_color_all_arrow_border=”RGBA(255,255,255,0)” global_colors_info=”{}” sticky_enabled=”0″][dnxte_coverflowslider_child coverflowslider_image=”https:\/\/www.hendrikjanhunneman.nl\/wp-content\/uploads\/2025\/03\/01-Rotterdam-Mild-as-May-2012.jpg” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” alt=”Hendrik-Jan Hunneman” title_text=”Mild as May” sticky_enabled=”0″][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_image=”https:\/\/www.hendrikjanhunneman.nl\/wp-content\/uploads\/2025\/03\/02-Rotterdam-Mild-as-May-2012.jpg” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” title_text=”easy 2″ sticky_enabled=”0″][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_image=”https:\/\/www.hendrikjanhunneman.nl\/wp-content\/uploads\/2025\/03\/03-Rotterdam-Mild-as-May-2012.jpg” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” title_text=”P1030865″ sticky_enabled=”0″][\/dnxte_coverflowslider_child][dnxte_coverflowslider_child coverflowslider_image=”https:\/\/www.hendrikjanhunneman.nl\/wp-content\/uploads\/2025\/03\/04-Rotterdam-Mild-as-May-2012.jpg” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” title_text=”P1030873″ sticky_enabled=”0″][\/dnxte_coverflowslider_child][\/dnxte_coverflowslider_parent][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” header_2_text_color=”#000000″ header_3_text_color=”#000000″ global_colors_info=”{}”]

Mild as May<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” header_2_text_color=”#000000″ header_3_text_color=”#000000″ global_colors_info=”{}”]

2012, EASY, Rotterdam<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” header_2_text_color=”#000000″ header_3_text_color=”#000000″ global_colors_info=”{}”]

For the exhibition Easy, I created a sculpture consisting of two high-gloss white panels placed against each other, slightly shifted in length. The high-gloss panels not only reflect the surrounding space but also hint at the shiny materials commonly used in non-spaces such as shopping malls, airports, and luxury stores. The work responds to the rough and unpolished exhibition space. On the white surface lies a cigarette that has left a burn mark, subtly breaking the high-gloss illusion. The title “Mild as May” refers to a well-known Marlboro commercial from the 1920s.<\/h3>[\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” header_2_text_color=”#000000″ header_3_text_color=”#000000″ global_colors_info=”{}”]

Group exhibition featuring: 75B, Abner Preis, Reinaart Vanhoe, Niels Post, Jeroen Erosie, Han Hoogerbrugge, Ties Ten Bosch, Marc Bijl, Simon Kentgens, Jeroen Jongeleen<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” width=”90%” max_width=”2560px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_3_text_color=”#000000″ border_width_bottom=”1px” global_colors_info=”{}”]

Related Projects<\/h3>[\/et_pb_text][et_pb_portfolio fullwidth=”off” posts_number=”5″ include_categories=”40,38,35″ show_title=”off” show_categories=”off” show_pagination=”off” _builder_version=”4.25.1″ _module_preset=”default” module_alignment=”center” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” db_project_order=”random” global_colors_info=”{}”][\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

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<\/div>\r\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Mild as May2012, EASY, RotterdamFor the exhibition […]<\/p>\n","protected":false},"author":1,"featured_media":1814,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[38,40,12],"project_tag":[],"class_list":["post-1732","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-graffiti","project_category-object","project_category-exhibitions-projects"],"_links":{"self":[{"href":"https:\/\/www.hendrikjanhunneman.nl\/index.php?rest_route=\/wp\/v2\/project\/1732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hendrikjanhunneman.nl\/index.php?rest_route=\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.hendrikjanhunneman.nl\/index.php?rest_route=\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.hendrikjanhunneman.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hendrikjanhunneman.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1732"}],"version-history":[{"count":6,"href":"https:\/\/www.hendrikjanhunneman.nl\/index.php?rest_route=\/wp\/v2\/project\/1732\/revisions"}],"predecessor-version":[{"id":1820,"href":"https:\/\/www.hendrikjanhunneman.nl\/index.php?rest_route=\/wp\/v2\/project\/1732\/revisions\/1820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hendrikjanhunneman.nl\/index.php?rest_route=\/wp\/v2\/media\/1814"}],"wp:attachment":[{"href":"https:\/\/www.hendrikjanhunneman.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1732"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.hendrikjanhunneman.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_category&post=1732"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.hendrikjanhunneman.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fproject_tag&post=1732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}